Intentional Experience

Orange Papers
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As organisations aim to leverage digital channels and products to transform their business, one of the biggest challenges they wrestle with is that of driving customer adoption to new channels and features. The assumption that “if you build it, they will come” is flawed; just because customer journeys may be failing, the answer isn’t always to build new technology. Companies must successfully marry capability with effective customer strategies to unlock the business value of the investments they’ve

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