Principle Two: Customer | The Future Business Formula

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23.03.23
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‘The Future Business Formula: How to change faster and accelerate business success’ by Adrian Stalham and Mark Gallagher is a fundamental guide on the future of business, bringing together the experience of leaders from the pinnacle of world motor racing and business consulting, to deliver 12 principles critical for any organisation to thrive in a complex and fast-changing world.

Principle Two focuses on why creating exceptional customer experiences is the new differentiator for businesses.

 

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