Informa
Empowering Informa Marketers to acquire, grow and retain their audience and monetise data.
The Background
Informa Group launched the IIRIS programme to create a powerful data and analytics platform capable of consolidating, curating and enriching audience data from across its global brand portfolio.
The ambition was to transition from a world-leading B2B events business to a leader in marketing access and data-driven insight. By harnessing audience intelligence, Informa aimed to amplify business value through stronger engagement, personalised experiences, and data monetisation — ultimately doubling both the volume and quality of its audience relationships.
Our Approach
S&S provided end-to-end Programme Management and Delivery Consultancy to support the IIRIS Programme. We lead and managed the development of B2B customer & data analytics engine including the future state tech landscape.
S&S setup the structure and disciple in collection, consent and continuous enrichment to deliver high quality data and insights. We engaged senior stakeholders across the Informa Group to drive awareness, engagement and interaction with the IIRIS Programme.
We managed the delivery of proprietary products to enable:
- User tracking on websites for in-depth audience behavioural data
- Simplified registration and consent
- Personalised recommendations
- Audience Insights
The Outcome
With IIRIS in place, Informa transformed its ability to capture, understand and act on audience data — enabling smarter marketing, deeper engagement, and accelerated growth across the business.
- 2 billion audience interactions captured across Informa group in 12 months.
- Improved conversions from ‘unknown’ to ‘known’ audience.
- Business growth: By leveraging IIRIS data and insights, marketers are able to match qualified buyers with events and accelerate Informa’s growth.
- 20% growth in the volume and value of audience data.
- Enabled omni-channel marketing by creating a single customer view.
- Ability to target specialist markets by expanding capabilities in audience development and digital demand generation – using data to create customer value.
- Improved engagement and empowerment of the B2B marketing community via effective audience segmentation and targeting.
Ready to unlock results like these?
Whether you're driving transformation, accelerating delivery, or building long-term capability — we’re here to help. Our expert teams work alongside yours to deliver measurable impact, fast.