The Future Business Formula
Change Faster. Accelerate Success. Build the Business of the Future.




A new way of thinking
The world is evolving at breakneck speed. Traditional business models are struggling to keep up, and organisations that fail to adapt are left behind.
The Future Business Formula is a new way of thinking, working and leading—designed to help businesses embrace change, unlock innovation, and thrive in complexity.
Written by our Chief Change Officer, Adrian Stalham and Formula One executive, Mark Gallagher, this groundbreaking book reveals the 12 essential principles that every business must adopt to remain competitive in today’s rapidly changing world.
What is The Future Business Formula?


The Future Business Formula provides a practical, actionable framework for leaders and organisations navigating disruption, digital transformation and rapid change.
Inspired by the world of Formula 1, where teams must continuously adapt and innovate to win, this formula brings together insights from high-performance teams, strategic execution and cutting-edge leadership practices.
The 12 Future Business Principles


The Future Business Formula is built on 12 principles that drive agility, innovation and business success.
1. Strategy: Create an adaptive, emergent strategy for an unpredictable world.
2. Customer: Deliver exceptional experiences that differentiate your brand.
3. Alignment: Build purpose-driven teams where action is irresistible.
4. Leadership: Influence with integrity and drive positive change.
5. Culture: Be intentional about creating a thriving, empowered culture.
6. Talent: Attract and retain the best talent by creating a sought-after workplace.
7. Innovation: Leverage cognitive diversity to generate groundbreaking ideas
8. Change & Delivery: Deliver value in small, continuous cycles to drive momentum.
9. Simplification: Operate with clarity and speed, eliminating unnecessary complexity.
10. Organisational Design: Embed an adaptive operating model to scale and evolve.
11. Learning: Encourage diverse opinions and foster a culture of continuous learning.
12. Measurement: Focus on metrics that matter to customers—not just vanity KPIs.
In the spotlight
Join the movement today


The Future Business Formula isn’t just a book—it’s a call to action.